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E-commerce Supplement Platform

Why Not Natural

Clean Supplements That Actually Work

A comprehensive Shopify e-commerce platform for premium natural supplements. Features extensive product information, educational content, and video content by CEO Kelin, providing customers with transparent, research-backed supplement solutions.

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4.8/5
Rating
15+
Products
100%
Clean
Why Not Natural Logo
2024
Project Manager
Shopify Platform

Project Overview

Why Not Natural is a premium e-commerce platform built on Shopify, specializing in clean, bioavailable supplements. The platform features extensive product information, educational content, and video content by CEO Kelin, providing customers with transparent information about supplement quality and effectiveness.

4.8/5 Rating

Consistently high customer satisfaction and product quality

3rd Party Tested

Labdoor verified supplements with transparent quality standards

100% Clean

No fillers, no GMOs, no sugars - only bioavailable ingredients

Video Content

Educational videos by CEO Kelin for product transparency

The Challenge

Creating a comprehensive e-commerce platform that not only sells supplements but educates customers about product quality, ingredients, and benefits. The platform needed to showcase extensive product information, integrate video content, and maintain transparency about supplement standards while providing seamless shopping experience.

The Solution

Developed a robust Shopify e-commerce platform with custom product pages featuring detailed information, educational content, and video integration. Implemented comprehensive product management system, customer testimonials, and transparent quality standards display. Created seamless shopping experience with extensive product information and educational resources.

Platform Features

Comprehensive e-commerce features designed for transparency and customer education

Extensive Product Information

Comprehensive product pages with detailed ingredient lists, benefits, usage instructions, and scientific backing. Each product includes complete supplement facts, serving sizes, and quality certifications.

  • Detailed ingredient information
  • Supplement facts and serving sizes
  • Quality certifications and badges
  • Usage instructions and benefits

Video Content Integration

Educational video content by CEO Kelin explaining product benefits, ingredients, and quality standards. Videos provide transparent information and build trust with customers through direct communication from leadership.

  • CEO video content integration
  • Product explanation videos
  • Educational content library
  • Transparent communication

Supplement School

Educational resource section providing customers with information about supplements, ingredients, and health benefits. Helps customers make informed decisions about their supplement choices.

  • Educational articles and guides
  • Ingredient information
  • Health benefit explanations
  • Research-backed content

Customer Testimonials

Integrated customer review system showcasing real experiences and results. Testimonials help build trust and provide social proof for product effectiveness and quality.

  • Customer review integration
  • Star rating system
  • Verified purchase reviews
  • Testimonial carousel display

E-commerce Functionality

Full-featured Shopify store with product catalog, shopping cart, checkout process, and order management. Seamless integration with payment processors and shipping providers.

  • Product catalog management
  • Shopping cart and checkout
  • Payment processing integration
  • Order management system

Quality Standards Display

Prominent display of quality standards including Labdoor verification, third-party testing, and ingredient transparency. Builds customer trust through clear quality certifications.

  • Labdoor verification badges
  • Third-party testing display
  • Ingredient transparency
  • Quality standard highlights

Quality Standards

We believe supplements marketed as "good for you" should actually improve your health

No Magnesium Stearate

Clean capsules without unnecessary fillers or additives

No Potassium Sorbate

Liquids without preservatives or artificial additives

3rd Party Tested

Labdoor verified for heavy metals and contaminants

No GMOs

Non-GMO ingredients in all products

No Sugar

Clean liquids without sugars, dyes, or artificial sweeteners

Bioavailable Forms

Research-backed, bioavailable active ingredients

Why Choose Us?

What makes Why Not Natural different from other supplement brands

Clean Ingredients

Capsules without fillers and other non-functional additives; liquids without sugars, dyes, or even potassium sorbate. We believe in pure, effective ingredients.

Bioavailable Formulas

Tired of supplements not working? Ours use research-backed, bioavailable active ingredients that your body can actually absorb and utilize.

Why Settle for Less?

We 3rd party test for heavy metals and other contaminants, giving you peace of mind in your pursuit of better health.

Product Categories

Comprehensive range of clean, bioavailable supplements

Vitamins

  • Liquid Vitamin A (10,000 IU)
  • Organic Liquid Vitamin C
  • Organic Liquid Vitamin D3 + K2 (MK-7)
  • Vitamin D3-K2 + Organic Spirulina

B Vitamins

  • B Complex+ Liquid
  • Organic Vitamin B12 Liquid
  • Vitamin B12 + Folate Liquid
  • Vitamin B12 Full-Spectrum Capsules

Minerals

  • Liquid Iron Bisglycinate
  • Liquid Zinc Picolinate + Bisglycinate
  • Magnesium Glycinate 500mg
  • 4-in-1 Magnesium Complex
  • Magnesium L-Threonate Complex

Blends & Specialty

  • 4-in-1 Black Maca+ Blend
  • 5-in-1 Ceylon Cinnamon+ Blend
  • Organic Mullein Drops for Lungs

As Seen On

Recognized by leading publications and health organizations

Forbes
Glamour
Popsugar
CBS
Bazaar
Labdoor

Project Management & Responsibilities

Comprehensive project management ensuring successful e-commerce platform development

Shopify Platform Development

Led development and customization of Shopify e-commerce platform including theme selection, customization, and integration of custom features. Managed product catalog setup, inventory management, and order processing workflows.

  • Shopify theme selection and customization
  • Product catalog management and setup
  • Custom feature development and integration
  • Inventory and order management systems
  • Payment and shipping integration

Product Information Management

Developed comprehensive product information system with detailed descriptions, ingredient lists, supplement facts, and quality certifications. Created structured content management process ensuring consistency and accuracy across all products.

  • Product information architecture design
  • Content management system setup
  • Quality certification integration
  • Supplement facts and labeling compliance
  • Product image and media management

Video Content Integration

Coordinated video content production and integration featuring CEO Kelin. Managed video hosting, embedding, and display across product pages. Ensured seamless video playback and mobile responsiveness.

  • Video content strategy and planning
  • Video hosting and integration setup
  • Product page video embedding
  • Mobile-responsive video display
  • Video SEO and optimization

Educational Content Development

Managed development of "Supplement School" educational section providing customers with comprehensive information about supplements, ingredients, and health benefits. Coordinated content creation, organization, and presentation.

  • Educational content strategy
  • Content creation coordination
  • Information architecture design
  • SEO optimization for educational content
  • Content update and maintenance processes

Customer Experience Optimization

Focused on optimizing customer experience through intuitive navigation, clear product information, and seamless shopping process. Implemented customer review system, testimonials, and trust-building elements.

  • User experience design and optimization
  • Customer review system integration
  • Testimonial display and management
  • Trust-building elements implementation
  • Conversion rate optimization

Quality Standards Implementation

Ensured prominent display of quality standards including Labdoor verification, third-party testing badges, and ingredient transparency. Created trust-building elements that highlight product quality and safety.

  • Quality certification integration
  • Third-party testing badge display
  • Ingredient transparency features
  • Quality standard page development
  • Compliance and regulatory considerations

Technologies Used

Modern tech stack powering the e-commerce platform

E-commerce Platform

Shopify Shopify Liquid Shopify API Shopify Apps

Frontend Development

HTML5 CSS3 JavaScript Liquid Template

Content Management

Shopify CMS Video Hosting Media Library Product Catalog

Payment & Shipping

Payment Gateway Shipping Integration Order Management Inventory System

Analytics & Marketing

Google Analytics Email Marketing SEO Tools Conversion Tracking

Project Management

Monday.com Slack Jira Git